Artist / Stage Name

What exact artist name, stage name, project name, or activity name should appear on your public EPK?

Identity Persona

If you had to define your artistic identity in one word or a short descriptor, what would it be?

Genre & Scene

Describe your music or performance genre and the scene you mainly belong to. What kind of spaces and audiences do you usually work in?

Area of Activity

Where do you mainly perform or publish your work? Include whether your activity is online or offline, and whether it is local or international.

Key Emotion & Voice

What should people feel after experiencing your work? And when you speak to fans or partners, what kind of tone or verbal attitude do you naturally use?

World Keyword

Choose 3 to 5 words that define your world. Briefly explain the atmosphere behind those words. If you have visual hints such as texture, lighting, or material references, include them too.

Target Audience

Describe your ideal fans or community. What kind of lives do they live, and in what moments do they encounter your work?

Reference Constellation

List any artists, brands, films, spaces, fashion references, or visual worlds that feel adjacent to your identity. They do not have to be music-only references.

Contrast Identity

Are there any images, emotions, artist types, or market associations that should never be connected to your brand? What are you intentionally distancing yourself from?

Short-Term Goal

What 1 or 2 goals must happen in the next 6 months? If possible, express them with numbers, named events, or a concrete milestone.

Mission & Values

What is the fundamental reason you make art, and what values can you never compromise on?

Long-Term Vision

Five years from now, where do you want your brand to stand? Answer from the perspective of the cultural mark you want to leave, not only success metrics.

Revenue & Collaboration

What are your main revenue streams right now, and which brand or industry categories are you most interested in collaborating with next?